Category Archives: Business/Financial

10 honest tips to boost sales this 2016

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Excited business woman with arms up - isolated over white

With the internet being so popular and frequently used right now by all ages, it is     difficult to emerge above the different noises or nuisance content being produced      everyday by people. But that won’t stop determined companies and enterprises        to produce unique and valuable contents this year.

There are different marketing agencies scattered around the world showing that their service is different from the others. Whatever the objective of any marketing team is, whether that may be for brand awareness, engagement, call to action, the sole purpose as to why they do their campaign is primarily because to increase sales.

 We provide you things that all of these marketing agencies have and what they will do to improve the standing of your business.

  1. Improve your website

A boring and stale website will discourage any potential customer to subscribe to your service or product. Know that an average person’s attention span is less than 5 seconds. If they don’t see your site as creative, intriguing or persuasive in a way, they won’t engage with it. Marketing agencies would revamp your website and make it more interactive to the users.  They will make it bright, play with colors and place some engaging graphics to sooth the consumer’s eyes. Web developers also would make your website be responsive when the customer checks it out via their phone.

  1. Scale in social media

Marketing agencies would take hold of your social media to effectively engage with your followers and convert potential customers. Having a social media presence is key to your business because most consumers spend a lot of time in different social media platform. That is where their eyes and ears are. If your marketing team or agency is good enough to know how to approach the consumers on different social media platforms – where everything constantly changing and updating.

  1. Google AdWords

Google AdWords is such a big help to your business because it helps your brand or business to be visible in the biggest and widely used search engine by people. Getting your company on the top of that list grants you a higher chance of getting a sale or traffic since people who search on Google tends to be specific on what they are looking for.

  1. Study previous campaigns

Data analysis of previous campaigns is a very big help when you run ads this 2016. It helps you look at a more in-depth view of what works and what doesn’t for your website. You can capitalize on what worked the previous campaign and think of many ways on how you can improve it or at least tweak it. You can learn from what didn’t worked by analyzing on why it showed bad data and it also aids you in learning as to what your existing and potential customer want from your business.

  1. SEO is still useful

Some marketing agencies will argue on whether SEO is still effective or not. Nevertheless, SEO has almost the same benefits as Google AdWords. Ranking high on the search engine that most people use to look or plainly search for something will put your business in an advantageous position. SEO  is a lengthy process but it is definitely worth it. A good marketing agency or team would know how to effectively boost your business’ website in Google so that it will gain more website traffic, conversion and sales.

  1. Content Creation

Content creation is not simply just putting out content every 2 hours in your website and other social media accounts connected to it. But the content has to be true, unique and engaging. Unique in the sense that it stands out from every other plain content produced everyday by different people in the internet. True in a way that you are just not making up things to make your product be much more enticing. It has to be true for it to be valued by your consumer. Otherwise, they might think that you just want their money but they have nothing to gain from your product or service. Engaging is making your contents speak to your customers. Make sure what you put in your content is what your customers would like to see.

  1. Adapt to change

If you think that content is just plainly writing of articles and blogs then you have to come out of the rock that you have been living in for the past years. We heard the saying that “content is king” because content creation encompasses writing, pictures, infographics, music, video, podcasts. Adapting to change is one vital skill needed to be learned when it comes to the internet.

  1. Sufficient knowledge in programming

A knowledge in programming would also effectively boost your website conversions. Creating hard coded landing pages for your site is of big help because it is a call to action on the side of your website visitor. In the landing page, you can state there that if they subscribe to your newsletter, they get a free ebook or a discount on their next purchase. It is about again persuading and enticing your consumers.

  1. Long term goals

When setting up for goals to be achieved in your business, it will be healthy for your company to pick the long term ones. Any ad campaign to be successful and see good results need to be lengthy since you are maintaining current customers and converting potential ones. Gaining the trust of potential customers is a long road since you need to prove to them that you bring value to them. It takes time to prove your service and product to be amazing for your customers but once done right, increase of traffic and sales is right around the corner.

  1. Attention is needed

Be attentive. Again, in a world that change is constantly happening, it is vital to look and search for the different trends that people jump in to. Look at what’s popular to your consumer demographic; be on the lookout for the emerging platforms that may be potentially jumped in to. Always be attentive for it will differentiate you from your competition.


Gaining Local Business With Plano SEO Experts

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Plano SEO for your local business

Strategy and design for increasing your website’s search results is a service provided by one of the top online marketing companies in Plano TX. Total Online Marketing, based in Collin County, just north of Dallas, provides customers with complete online marketing services.Plano SEO service web design

Total Online Marketing uses their experience as local SEO experts to design a strategy specific to your website, business plans, and marketing efforts. Your custom designed plan will boost your search rankings and increase visitors to your website. To complete your local online marketing, you can utilize the social media marketing services and online reputation management that often overwhelms many businesses. Having a professional manage these important aspects of local online marketing is one of the strategies that will provide maximum exposure with limited risk.

If your website is in need of reconditioning, Total Online Marketing has a complete design staff ready to make your Plano web design the best it can be. Your new web design would include all aspects of online marketing, including correct location citations, key search term optimization, simple onsite navigation (so your visitors can find what they are looking for,) and on-page optimization (so search engines can find what they are looking for.) Additionally, as part of the complete Plano SEO experts strategy, we will appropriately find and link information related to your business and site to drive more relevant traffic to your online business.

Summary of Plano SEO experts: Total Online Marketing

For your local online marketing strategy, you will need:

  • Optimized web site
    • Make it easy for visitors and search engines to navigate your site
    • Use a mobile friendly design so that your visitors can access your site on their smart phones
  • Social Media presence
    • Utilize Facebook, Twitter, Instagram, Pinterest and LinkedIn to their fullest
  • Accurate map citations
    • Use a consistent address location for all online maps and citations
  • Good, Quality content
    • Provide interesting and valuable articles and content in the form of images, videos and written word.
    • How-to and informational articles provide immense value to your visitors.

These steps are best executed with the professional staff at Total Online Marketing. Find them today at

What You Should Know About Financial Freedom

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Hospital bills aren’t a normal “just pay and you’ll be okay” scenario. Doctor’s fee, medicines, food for the patient, and other health issues are considered very expensive for less fortunate people. You might be wondering why those people who are financially secure live longer than those who are not.

Rich people can finance their lifestyle that is why they live longer than you do. Money can make people alive. If you are financially stable then, do you also have a healthy lifestyle?

A lot of people are living in debt, and because of this, money tore people’s lives apart. If there are several people who are struggling in life, then there are also a lot of people who has financial freedom, however, financial freedom requires knowledge, self-discipline, self-control, and initiative. To be financially stable takes a bit of work. If you do not have the finances to solve your difficulties, you will spend more time in an unending argument, waiting for nothing, writing letters to institutions, paying more, and working harder just to stay alive. The effortless comprehension of how finances work will give you a much greater chance of financial freedom.

Creating wealth must back off from financial worry, have patience, have discipline, gain some knowledge about finances, and put your money to work. Don’t let money rule over you, but rather make it work. If you ever wish to self-rule finances, you must begin to think about financial independence: take responsibility for your own finances; having no financial obligations and not believing in any institutional gibberish. Reject the entire financial tenet you’ve heard.

Getting rid of your debt is the most important and difficult step to achieve financial freedom. Step out onto the trap of getting into debt. Create a simple budget, plan for the future, and regain control of your finances. People pay hundreds of thousands of dollars over the years for services that serve absolutely no useful purpose except to make other companies rich.

Who owns the tallest buildings today? Who lives with a million dollar cash in bank? Who pays your labor? Corporations. Insurance, credit, and banking companies in particular. Work and you will be paid.

A little bit of sacrifice and a little push of hard work is a requirement to achieve a financially stable life. Some people were born rich and financially stable. It is the so-called “shares dynasty.” Avoid loans for the chance of great financial success in the future. If you have loans, get rid of them before you put your money in other investments. Only after purging yourself of debt, you are now free to invest.

Though we know that money is powerful, do not let yourself be buried by it. Don’t get held by it, but rather, you, yourself should control it. Think of money as a problem, and let yourself be the solution. Take this question into consideration: can a person ever become financially secure by remaining in debt without investing at all? Think about that.

A Business in Texas? Not bad.

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Cutting of the opening ribbon in large companies is primarily done by the Chief Executive Officer, the head of the company. It is a sign that the company is open and is ready for business. Before large industries become tall buildings, it first started as a small business with just a rented office space.

Improving your business needs a good planning, preparation, and insight. In Texas, small businesses continue to thrive due to a variety of factors, including excellent geographic location, highly-skilled workforce, low tax burden, reasonable cost of living, predictable regulatory environment, and legacy of being wide open for business.

Note that new business owners should not hesitate to seek the guidance of a professional tax consultant, accountant, and attorney to help verify that all legal requirements are met before operating a business.

Why not start a business in Texas?

  1. Business Structure and Name

Decide on a structure of your business. Once you settle on a legal structure, you will need to properly record the business name with the state and county. In the State of Texas, there are several legal options for setting up your business structure. Given the legal implications when choosing your business structure, new business owners should always seek the guidance of a professional tax consultant, accountant, and/or attorney to verify all legal requirements are met before choosing a business structure.

Legal Business Structures in the State of Texas

  • Sole Proprietorship
  • General Partnership
  • Limited Partnership
  • Registered Limited Liability Partnership
  • Limited Liability Company
  • Corporation

Decide on the type of business structure right for your situation. Sole proprietor and general partnerships may seem like easy choices, however, consider one of the corporate models, such as a limited liability company, LLC, which separates your personal assets, such as your house, from your business. This is important if the business defaults on debt or issued.

Where you register your business will depend on the business structure you choose. Sole proprietors and general partnerships register in their county; corporations file with the Texas Secretary of State.

A name may not be used by more than one corporation in the state. The Secretary of State will perform a name search to verify that no other corporation, limited partnership, or limited liability company in Texas is using the exact name selected.

  1. Business Tax Responsibilities

Determine the potential tax responsibilities of the new business on the federal, state, and local level. Determine the federal, state, and local tax obligations. It is strongly recommended that a professional tax advisor, accountant, and/or attorney be consulted before starting a business.

  1. Business Licenses and Permits by Business Type

Determine necessary licenses, permits, certifications, registrations, and authorizations for a specific business on the federal, state, and local level. The State of Texas does not require a general “business” license. However, there are a number of regulatory agencies that have licensing and permitting requirements based on the type of service, or products associated with your business.

  1. Business Employer Requirements

There are various laws relating to employment of personnel. The final step in starting a business is determining the federal and state employer requirements. As an employer, you have labor, safety, and tax obligations.